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The Ebook Ebook Charts Turbulent Electronic-Publishing Waters for Author Publishers

The Ebook Ebook explains the opportunities and clarifies the options authors have for publishing their manuscripts online. The ebook phenomenon is burgeoning, making it increasingly complicated for aspiring author/publishers to publish their own work via the big online publishing services: Amazon, Smashwords, Lulu, etc. The author of The Ebook Ebook, recently published both on the Amazon store for the Kindle reader and on Smashwords for the rest of the formats, outlines the choices and makes recommendations every step of the way, including the vital marketing stage.

This new book makes sense of the confusing ebook buzz for authors and publishers, as well as experts who want to present their knowledge in book form. The Ebook Ebook , written and published as an ebook by expatriate journalist and publisher, Michael Booth, is “a navigation chart for avoiding the dangerous reefs and rip-tides of the new electronic publishing mare nostrum.”

According to Booth, the explosion of the ebook phenomenon over the past couple of years has generated so much information that it has become unduly confusing for many authors wanting to publish their work as ebooks. Would-be ebook publishers are faced with so many conflicting options that many of them are discouraged before they even begin, so the books of some worthwhile authors never see the light of day.

Writers are obliged to choose between publishing their books themselves or paying someone to do it for them. If they do it themselves—an increasingly popular option—they must select an online publishing platform which both suits their work and offers the ebook formats they need to reach the widest possible audience. Authors must consider the available e-reading devices. Ideally their books should be readable on all e-readers, tablets, PC and Mac readers, smart-phones, PDAs, etc.

“Electronic publishing is the way to go these days,” says Booth, “but the most elegant solutions—which are also the most effective and inexpensive—require some work on the part of the author. It’s like everything else,” he adds, “There’s a learning curve.” Even so, there’s a lot of help available if you know where to look, according to Booth, who advises aspiring ebook publishers to go to the free online publishing services set up by reliable companies like Amazon, Smashwords, and Lulu. “All of these services are user friendly, with excellent documentation, and they’re free,”says Booth.

“The important thing when publishing a book is to cover all the formats and sales outlets so as to reach the widest possible market,” says Booth, who points out that it’s easy for writers to do that once they realize that they can publish their ebooks on more than one publishing platform, thereby covering most formats and vendors. “And this is just one of the “secrets” revealed in The Ebook Ebook,” says Booth.

“Ebooks will largely take over in the future,” he adds, “but today more paperbacks are sold. So I also recommend that authors do a publish-on-demand (PoD) version of their books, as well. PoD books are paperbacks printed electronically, one by one, as they are sold, so there are no problems with print overruns nor warehousing. Since both of these publishing modes can be virtually free, why not do both?”

The author of The Ebook Ebook has created two additional ebook-theme sites. The Ebook Crew ( is a real-time networking site for actual and aspiring ebook author/publishers, and Ebook Latest ( is a constantly-updated blog with the latest information on the world of the ebook.

Amazon Review

5.0 out of 5 stars Ebook Ebook Review, October 21, 2010
By M. Kendall (Los Gatos, CA United States) – See all my reviews
This review is from: The Ebook Ebook (Kindle Edition)

A couple of weeks ago at a meeting of the California Writers Club in San Jose, one question came up more often than “Where can I find an editor?” and “Where can I find an agent?” It was, “How do I get an ebook published?”
Michael Booth’s The Ebook Ebook answers that question. The author has worked his way through piles of virtual information and misinformation about what ebooks are, what they aren’t, what they may become, and how to publish one now.
For writers whose eyes glaze over when confronted with jargon-filled articles about digital rights management, the format wars, marketing schemes, and the quickly changing royalties schedules of online publishers, thank Michael Booth for having scrutinized the options and summarized them in plain English.
I’ve written twenty books for various markets: children, young adults, educators and college students. My publishers include National Geographic, Scholastic, Lerner, Walker, Enslow, and Millbrook. But now my professional conscience tells me I should learn about self-published ebooks, as they are undoubtedly the wave of the future.
Now I know where to start. The Ebook Ebook makes the online-publishing learning curve more like a gentle uphill grade than the vertical face of Half Dome. It explains what a writer interested in internet publishing needs to know. Its author, Michael Booth, is objective; he’s not selling a self-publishing website.
If you want to understand how ebooks save time, money and trees – and how authors can benefit directly from this emerging technology – I heartily recommend The Ebook Ebook.

Review by: James Carter on Nov. 19, 2010 : star star star star star
It has got all the info, plenty of it that’s for sure. I am impressed by the HUGE amount of hard work that must have gone into this.
(reviewed within a month of purchase)
This review is from


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